People will buy anything that is ‘one to a customer.’
Sinclair Lewis
Does this encapsulate the current canned and hazy craze or what? Now, I don’t know what product that Lewis was referencing in that sly dig but it does seem that American’s are especially prone to falling for the limited supply gag. Just take a look at all the one-offs that Oreo’s supplies to grocery store endcaps. Despite being a land of plenty, we just can’t stop gravitating towards what is just out of our reach.