So Budweiser would have us pair artisanal burgers with fancy buns and all sorts of toppings with their beer.
Here is the thing though. People who enjoy a really good burger probably don’t want your Big Mac beer. Again, ABInBev, who are you advertising too? Just show semi normal men with hot women and an outdoor grill. That is your diminishing market.
You may have also seen that they have bought David Chang and his loathing of craft beer to judge a burger contest as well. But Chang lost cred with craft beer and is probably unknown to Bud fans so the only winner is whoever pockets the prize money and then drain pours the Budweiser.
Maybe if a Don Draper were around, he could explain what is going on but from my perspective, Budweiser is losing its marketing touch.
Oh and the clinking bottles at the end was a little aggressive, or was that me worrying about broken glass?