“Buffalo Wild Wings partners with Redhook Brewery on Game Changer”
Redhook Brewery is partnering with the casual dining Buffalo Wild Wings to produce a new beer called Game Changer this summer.
This from the press release, “Redhook has become savvy when it comes to pairing strategic partnerships with beer brands. The company launched Audible Ale with The Dan Patrick Show earlier this year and previously created a beer for the Seattle Sounders soccer team.”
Now, the rest of the release details economic numbers and talks about locations and margins. And that makes me not want to even look at this on a store shelf. The first, second and third paragraphs should be about the beer. And only the beer.
It could be the best beer in the world but it wasn’t made except for monetary reasons.