By now, the existence of mystery shoppers is no secret. Yelp may be oft discussed and dissed but shopper with a paycheck instead of a grudge could potentially be more helpful. Enter Secret Hopper a new mystery shopping company. Their niche is the craft beer industry.
Here is their log line, “With over 5000 breweries in the United States, Secret Hopper wants to determine what sets a brewery’s customer experience apart? It is Secret Hopper’s goal to make every guest at breweries a repeat customer.”
Where the rubber meets the road is the quality of the reviewers. Will they be able to deep dive into the quality of the beer or is it just surface level, service and tap room ambience? Will the branding be discussed? How often will people be required to go back?
Could be interesting but my last question is, How many breweries in the independent sector could afford this service?