N/A Haze

The next round in the Non-Alcoholic beer game has begun with Boston Beer Co. adding a Hazy IPA to their roster but with no-low alcohol. The question remains, will this boost the category? Either because of limited distribution or bad taste, the niche hasn’t burst hard like seltzer’s. Personally the lows of N/A are bad while seltzer seems uniformly m’eh. Maybe tackling the style most popular will help. Just in case, they should do a non-alcohol pastry stout too.

I would recommend not getting a full sidereal until you have tried one.