The Firkin for July 2017


Beer people may be thinking forward to the next beer style that will take the taps by storm but what about the next tap room activity.

For years, it seemed that breweries would toss a few games out and leave it at that. But then every other brewery seemed to have food truck schedules, bike rides were popular for a time as well. To get rid of the calories ingested from the food trucks.

Over the last year, yoga seems to be the rage that has not faded. Something to draw people in at non-peak hours. Now it seems that painting classes have become the “next” though I am seeing comedy nights multiplying as well, especially in Los Angeles where there is a surfeit of talent with a lack of performance opportunities.

But, as with food trucks, everybody seems to be following suit. The next breakthrough in drawing people to tap rooms will need to be something that can’t be that easily replicated.