Mark it down. January is when I proclaimed that Lupulin powder is the NE IPA of 2017. The poster child style of craft beer has been pulled from Cascadian to fruited to Session and sour. Meaning that there are not many other avenues to run down. Obviously until the next “It” hop is bred.
Enter powder. A “purified concentration of the resin compounds and aromatic oils in whole hop flowers…”
Will it become a stand-alone product? Or will it be used in concert with pellets or hop cones? Will the price (someone has to pay to grind the hops down) be justified in the beer?
From what I have read in a few places is that the powder reduces grass and vegetal notes and minimizing trub (hop sediment). In snout to tail usage, the powder is cryogenically removed from the hop leafs. Those leaves can then be used purely for aroma without imparting bitterness.
You can read up about how one brewery uses it HERE